The Dashboard provides a high-level view of your catalog performance across all connected sales channels. Use it to monitor revenue trends, identify catalog issues, track channel performance, and uncover growth opportunities.
Using Dashboard Filters
Dashboard filters apply globally across the page. Changing the date range or channel selection updates all KPIs, charts, tables, and projections.
Date Range: Controls the reporting period for all dashboard metrics.
Channel: Limits data to specific marketplace(s) or storefront(s).
Key Performance Metrics
At the top of the dashboard, you'll find several summary metrics that provide a quick snapshot of your business performance.
Total Sales — Displays total GMV generated during the selected date range. Use this metric to track overall revenue performance and growth trends.
The percentage shown in green indicates growth compared to the previous equivalent period.
Buyable Listing % — Displays the percentage of listings that are currently buyable across your connected channels. A listing is considered buyable when customers can successfully purchase it on the marketplace.
Sales Mix Score — The Sales Mix Score measures how diversified your sales are across channels. A higher score typically indicates sales are distributed across multiple channels rather than concentrated in a single marketplace. [Learn more]
Orders Need Attention — Displays the number of orders requiring action. [Learn more]
GMV Breakdown
The GMV Breakdown chart visualizes sales performance over time across all connected sales channels.
Features
Stacked area chart showing total GMV growth.
Channel-by-channel contribution to revenue.
Trend analysis across the selected date range.
Use this chart to identify trends, compare channel performance, spot rapid growth or declines, and to understand which channels contribute the most revenue. Click See Analytics to open your Analytics page for more robust reporting and filtering options.
Storefront Overview
The Storefront Overview table provides channel-level performance metrics. This table helps to highlight:
Which channels generate the most revenue.
Channels with low buyability rates.
Publishing issues impacting sales.
Revenue concentration across marketplaces.
Storefront | Connected marketplace or storefront |
Published Rate | Percentage of listings successfully published |
Buyable Rate | Percentage of listings currently buyable (published and in stock) |
Buyable Listings | Number of active buyable listings |
GMV | Revenue generated by the channel |
GMV % | Percentage contribution to total revenue |
Click Create Listings to launch your Listing Prep page, or Fix Listings to launch your Listing Status experience.
It's best practice to regularly review and resolve listing issues to maximize channel visibility and sales opportunities.
Projected at 90% Buyable Listings
This panel estimates potential channel performance if 90% of listings were buyable. This projection helps quantify the revenue opportunity associated with improving listing health. Use this section to: prioritize listing fixes, forecast potential growth, and to measure the impact of catalog optimization efforts.
Buyable Listings | Estimated number of buyable listings |
GMV | Projected revenue |
GMV % | Estimated contribution to total sales |
Top Selling SKUs
The Top Selling SKUs section highlights your best-performing products based on sales activity during the selected reporting period and channel(s). This report helps you identify which products are driving revenue and how their performance compares to previous periods.
Rank | Position of the SKU based on performance within the selected date range |
Product | Product name and SKU identifier |
Units Sold | Total quantity sold during the reporting period |
Units Δ % | Percentage change in units sold compared to the previous equivalent period |
GMV | Gross Merchandise Value generated by the SKU |
GMV Δ % | Percentage change in GMV compared to the previous equivalent period |
You may click See Analytics to access deeper product-level reporting and performance insights on your analytics page. From here, you can adjust the reporting filters and download a csv.
Frequently Asked Questions
How often is Dashboard data updated?
Dashboard data is updated live as sales, inventory, listing, and marketplace information is processed by the platform.
Why can't I see some sales data on the Dashboard?
Dashboard visibility is controlled by user permissions. If sales data, storefronts, or reports are missing, verify your filters and contact your administrator to confirm access.
Why doesn't the Dashboard match my marketplace's reported sales exactly?
The Dashboard aggregates sales data across connected channels and may process updates on a different schedule than individual marketplaces. For more information, please review Accounting and Reporting Accuracy.