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Sales Mix Score

Learn about your Sales Mix Score, what this means, how it relates to your success, and how it's calculated

Michael Goldmeier avatar
Written by Michael Goldmeier
Updated over 2 weeks ago

In short, your Sales Mix Score represents how diverse your sales are! Which is a way to keep a dial on how secure and defensible your business is to major shifts from a single source of revenue.

How it is Calculated

Using the sales data flowing into your account, Zentail uses the below calculation to provide you with a score of how concentrated your sales are.

LOG(11-SUM( summation((percent of gmv * 100)^2) over each integration)/1000 base 11)*10

If 100% of your sales come from a single channel, you'll score a 0. If you have five sales channels that each make up 20% of your GMV you'll score 9+ (way to go!).

The most defensible brands tend to maintain a Sales Mix Score above 6.0.
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How to Improve your Score

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