This month, we’re making it easier to publish listings, stay compliant with evolving marketplace requirements, and keep your catalog in sync. Highlights include a new Listing Status page, smarter product prep tools, upgrades to our Amazon and Walmart integrations, and improved inventory syncing. Plus, SHEIN is now available in beta for sellers interested in testing the channel.
New Listing Status page
We’ve rolled out a brand new Listing Status page to help you publish more products with confidence. This page gives you a clear view of which SKUs are currently published, which are unpublished, and – most importantly – why. It also guides you on the specific actions to take so you can get more SKUs listed live across your channels and improve your listing publish rate.
Right now, the Listing Status page supports Target and Amazon, with Walmart support coming later this quarter (Q2). For a deeper dive into how the page works and what each section means, check out our Listing Status Overview article.
Smarter product prep with Listing Prep
Listing Prep is a new tool that helps you understand what data is required to publish your products before you run into listing errors. Instead of relying on spreadsheets or trial-and-error, you can now view all required attributes by product type and channel directly in Zentail.
Start by selecting your channel (like Target Plus or Amazon), choose a product type, and you’ll see a custom QuickEdit view that shows all required fields for that category. From there, you can fill in missing data or download a sheet of valid attribute values to work offline.
This tool is all about getting your SKUs market-ready faster, with fewer headaches. Check out the full Listing Prep Overview for a step-by-step walkthrough.
New Amazon listing experience
Amazon’s upgraded SP-API is now fully supported in Zentail, giving you access to faster sync, stronger security, and Amazon’s latest schema for listing requirements. We’ve built on this update to roll out a refreshed listing experience that helps you get to market faster with better listing quality and visibility.
With this upgrade, you’ll benefit from:
Near real-time data syncing with Amazon
Access to updated Amazon taxonomy and product types
Better conversion potential through improved listing quality
Tighter security and more detailed listing status insights
You’ll also be able to take full advantage of Listing Status and Listing Prep – two powerful tools that make it easier to understand errors, fix listings quickly, and publish with confidence. Learn more in our New Amazon Listing Experience article.
New Walmart listing experience (Omnispec 5.0)
Walmart has rolled out new listing requirements through its Omnispec 5.0 update and we’ve upgraded Zentail’s infrastructure to support them. Our revamped Walmart listing experience helps you stay compliant with the latest changes, publish listings faster, and resolve errors more easily.
With the new Walmart experience, you’ll benefit from:
Support for Walmart’s updated scheme and category requirements
Access to Listing Prep and Listing Status for better visibility and control
SMART Types that automatically map your existing SKUs to Walmart’s new format – no manual spreadsheet cleanup needed
This update is designed to reduce friction and keep your listings active as Walmart evolves its listing standards. If you’ve received messages from Walmart about required updates, rest assured: Zentail is built to help you stay ahead.
A help center article is coming soon – stay tuned!
Faster, smart inventory syncing for Target Plus & Shopify
We’ve made behind-the-scenes improvements to how Zentail syncs inventory with Target and Shopify resulting in faster, more reliable updates across your channels.
Inventory syncing is a complex process that relies on accurate timing, real-time data, and coordination across multiple systems. In some cases, updates could be delayed or missed. With this latest update, Zentail is better equipped to:
Send inventory updates to Target and Shopify faster and more consistently
Reduce the chance of stale or skipped inventory updates
Keep your listings live and inventory accurate – even as your catalog grows
For Shopify & Target Plus sellers, this improves how Zentail handles inventory changes coming from other channels (like Amazon or Walmart), ensuring your quantities stay in sync without manual intervention.
Now in beta: SHEIN Marketplace integration
We’ve begun testing an integration with the SHEIN Marketplace, which reaches an engaged base of 150M+ Millennial and Gen Z shoppers. While SHEIN is best known for fashion and lifestyle, the marketplace is actively expanding into new product categories.
This is an early-stage integration and we’re actively working with sellers to learn what success looks like here. If you’re interested, apply here to join our early access list and learn more about the opportunity.
Improvements & fixes
You can now search orders by tracking number, making it easier to locate and manage shipments.
We’ve added the ability to edit the “Bill To” address on orders after they are created.
It’s now possible to update the carrier, service level, and tracking number directly on an order – helpful for correcting shipping details post-fulfillment.
All of these updates are available directly from the Sales Orders page in Zentail.
Got ideas? We’re all ears
Have a feature you’d love to see in Zentail? You can submit a request here, or head into Zentail, open the chat in the bottom-right corner, and click “Submit Feature Request.” We’re always listening and appreciate your input!