We've rebuilt the Analytics page from the ground up. It loads dramatically faster and gives you more ways to slice your sales data. Here's what changed.
What's new
Faster loading, especially over long date ranges.
More ways to pivot — view your data by Channel, Brand, Vendor, Smart Type, Product Group, SKU, Warehouse, and Fulfillment Integration.
A custom date range picker, alongside presets (Today, Yesterday, Last 7 days, Last 30 days, This month, Last month). The default view is the last 7 days.
An order Status filter. Choose which order statuses to include. By default, every status except Cancelled is included.
Cumulative or Average views, a per-pivot search, and a Download button that exports the current view (filters and all) to CSV.
Why some numbers may look slightly different
The new page runs on a refreshed sales data source, and some metrics have been renamed for clarity. You may notice small differences compared with the old page. These are generally rounding or timing differences rather than lost or missing sales. Some figures — such as Net Revenue and Profit — are estimates until the channel settles the order, so they can change as settlement data arrives. If a figure looks materially off to you, please reach out and we'll take a look.
If you've built exports or workflows on this data, the underlying fields are unchanged — only the display names have been updated — so your existing setups keep working.
What each metric means
Orders | Number of orders in the selected period. |
Units Sold | Total units sold. In the Average view this shows Units per Order. |
Gross Sales | Gross list price × quantity, before tax, shipping, and discounts. |
Buyer Paid | The total amount buyers actually paid. |
Net Revenue | Net Revenue = [Buyer Paid] - [Channel Fees] - [Tax] Estimated until the order settles. |
Channel Fees | Fees charged by the channel or marketplace on the order. |
COGS | Cost of goods sold (your product cost). Calculated using the [Cost] field from your catalog data for the SKUs involved in the order. |
Shipping Charged | Shipping charged to the buyer. |
Shipping Cost | What you paid to ship the order. |
Tax | Tax collected on the order. |
Discount | Discounts applied to the order. |
Profit | Estimated profit. Estimated until the order settles. |
Margin % | Profit as a percentage of sales. |
Related
For more on why channel reports and Zentail figures can differ, see Accounting and Reporting Accuracy.