An order placed on your own webstore is the most valuable order you can receive. Unlike orders placed on a marketplace, you own the customer data for orders through Shopify. You can use this information to market to your customer base and increase your Customer Lifetime Value (CLV).
If you are using FBA to fulfill your Shopify orders, it can result in a conflicting user experience. The customer will receive the order in an Amazon-branded package- sending the message that this product can also be purchased on the Amazon marketplace. While it is certainly encouraged to make FBA inventory available for Shopify orders as a backup warehouse, the best practice is to have your own fulfillment method in place for Shopify orders. You can even go one step further and send the customer a thank you message on the packing slip!
Add a new warehouse on Zentail
To add a new warehouse to your Zentail account, please contact a member of the Zentail team via [email protected] or through the in-app chat feature. You can manage your inventory and orders for this warehouse directly on Zentail. Alternatively, Zentail has a number of integrations available with various fulfillment and inventory management partners.
If you'd like to manage orders and inventory for this warehouse through different software, you can take advantage of Zentail's Open API to make sure information is communicated in an efficient manner!