The number of inbound visitors that arrive on your listings from external sources like Google Shopping.
The number of organic visitors that arrive on your listings by browsing/searching Walmart.com.
Transactions & SKU Reviews
The more purchases you have for your products, the more weight they'll carry in search results and recommendations.
The more positive reviews of each of your SKUs, the more weight they'll carry in search results and recommendations.
Keywords & Categorization
Do your listings contain keyword terms that people looking for your type of product are using in their search?
Is your Walmart Product Type (assigned on a SMART Type basis and editable in the Category & Description section) most relevant? Contact us if you think your SMART Type(s) should be categorized differently for Walmart.
Here's a helpful article from Walmart: Using SEO Best Practices In Your Item Descriptions.
The important takeaways are to include key search terms in your Title, Description, Short Description, and Bullet Points. There is balance between being too vague and too granular.
You can take advantage of our title override to optimize your listing according to Walmart's guidance:
Make it 50-75 characters in length for best readability and SEO results.
Create a unique, specific product name that isn't used word-for-word on other websites.
Follow the guideline: Brand + Clothing Size Group (if applicable) + Defining Quality + Item Name + Style (if applicable) + Pack Count
If the color of your item is something that customers are likely to search for, include color in the product name as well.
If your items are in a variant group, do not include the color in the Product Name. Instead, include the available colors in the Key Features or Description next to the Item's name.
This is the regular description, or the description override you've set for Walmart. To improve your search engine optimization on Walmart, your description should be:
At least 1000 characters in length with a maximum of 4000 characters or a list of between 10 and 30 features and benefits.
Include the Product Name, Brand, keywords describing the item's features and benefits and related words that customers are likely to search for. For example, if you're selling a cardigan, use synonyms like "sweater" in the description. Avoid repeating these words in an overly obvious way.
Ensure your Description is unique (i.e., not copied from other sites) and is truly useful for customers. Avoid too much repetition.
Show expertise, knowledge and authority with facts and tips.
Be clear and conversational when writing. You’re helping customers make an informed decision; you’re not trying to sell them on anything. Some slang is acceptable - as long as it doesn't break an authentic, straightforward tone - since it captures more key terms.
Your first three bullet points in Zentail will be used for the shelf description. Please make sure that these:
Include the three most important benefits or features of your item.
Call out specific details about the item and provide complete information. Do not repeat what the item is or include generic, meaningless information.
Be sure to regularly review your Seller Scorecard to ensure your metrics are healthy, and proactively address any metrics that need to be improved.
Based on your fulfillment method and capabilities, you may need to adjust handling time accordingly to set performance expectations in line with your actual performance.
It's no secret that Everyday Low Prices is at the core of Walmart's competitive strategy. Walmart takes competitive pricing seriously and expect sellers to offer the most competitive prices to their customers.
Parity with Slight Advantage
It's important to make sure that your pricing on Walmart matches your pricing on Amazon.
Put yourself in the shopper's shoes; if you're on a Walmart listing for your product, is there a reason to leave and check out Amazon? The most common reason is shipping price. If a non-Amazon Prime shopper is on your Walmart listing and they see a price of $24.95 + Free Shipping, and they check out your product on Amazon and see that it's $24.95 + Free Shipping on orders over $49, then they are highly likely to purchase from your Walmart listing.