Here’s a draft help center article you can paste into Intercom (or adapt). It follows the tone and structure of Listing attributes that require special consideration.

Walmart count, pack size, and net content attributes

Learn how Walmart OMNI spec v5 uses Net Content, Total Count, Count Per Pack, and Multipack Quantity — and how to set them correctly in Zentail.

Walmart requires several related attributes on most product types. They sound similar, but each answers a different question. Getting them wrong causes listing errors, incorrect pack-size display, or items that never go live on Walmart.com.

Walmart attributes at a glance

Walmart attribute	What it means
Net Content	Quantity and unit printed on the product label (e.g. 13.4 Ounce, 50 Count, 128 Fluid Ounces). Required for visibility on Walmart.com for many product types. Please Note: If your item includes multiple items with the same UOM, add them together to get the total measurement. If the item is a set with multiple items that do not share the same UOM, list as 1 Each.'
Total Count (`count`)	Total number of identical items in the sellable package. (ex. 100 pills or 2 bars)
Count Per Pack (`countPerPack`)	Number of identical items inside each inner pack when the listing is a multipack. (ex. 50 pills or 2 bars)
Multipack Quantity (`multipackQuantity`)	How many separately packaged, individually sellable units are in the listing. Use 1 when the product is a single wrapper (bars not sold separately, one box of 6 cans not marked for individual sale, etc.).

Relationship:

Total Count = Multipack Quantity × Count Per Pack

How these map in Zentail

In Zentail’s catalog, use these fields:

Zentail field	Walmart listing attribute	Display name on Walmart
Unit Count	Net Content	Net Content
Count Per Pack	Count Per Pack	Count Per Pack
Multipack Quantity	Multipack Quantity	Multipack Quantity

Total Count is calculated automatically by multiplying

Count Per Pack x Multipack Quantity

Net Content vs count fields

Question	Use this
What does the label say (weight, volume, or count)?	Unit Count → Walmart Net Content
How many identical items are in the whole listing?	Multipack Quantity, Count Per Pack, and resulting Total Count
Is this a multipack of separately sellable units?	Multipack Quantity > 1
Are several items in one wrapper (not sold separately)?	Multipack Quantity = 1; put the number of items in Count Per Pack / Total Count

Net Content should match packaging text, not be calculated from Count Per Pack × Multipack Quantity unless that matches the label.

Examples:

Gallon of milk: Unit Count 128, UOM Fluid Ounces (or equivalent valid Walmart unit).
2-pack of 50-count pill bottles (each bottle individually sellable): Multipack Quantity 2, Count Per Pack 50, Total Count 100. Net Content is usually per-bottle label (50 + Count) unless the outer label states the total (100 + Count).
2 candy bars in one wrapper, 13.4 oz total: Multipack Quantity 1, Count Per Pack 2, Total Count 2. Unit Count 13.4, UOM Ounce (not 2 in Unit Count for weight).

Examples

Single unit

Product	Multipack Qty	Count Per Pack	Total Count	Net Content
One bottle, 50 pills	1	50	50	50 Count
One candy bars, 13.4 oz	1	1	1	13.4 Ounce

Multipack — individually sellable inner packs

Product	Multipack Qty	Count Per Pack	Total Count	Net content
2 bottles × 50 pills	2	50	100	100 Count
6-pack soda, rings, sold per can	6	1	6	72 Fluid Ounces
2-pack adapters, each barcoded	2	1	2	2 Count

Multipack — not individually sellable

Product	Multipack Qty	Count Per Pack	Total Count	Net Content
2 candy bars, one wrapper, 13.4 oz	1	2	2	13.4 Ounce
6-pack soda in one box, not sold per can	1	6	6	72 Fluid Ounces
Gift basket, 5 different items	1	1	1	1 Each

Managing attributes in Zentail

QuickEdit

Add these columns to your QuickEdit view:

Unit Count
Count Per Pack
Multipack Quantity

or use this link.

Filter listing errors for the Walmart channel to see which SKUs are missing or invalid.

Imports

You can import pack and count fields using the catalog column names:

unit_count
unit_count_uom
count_per_pack
multipack_quantity

Use Valid Values sheets for Walmart when available; they list allowed UOMs and channel-specific overrides.

Variants (pivot attributes)

Count, Unit Count, and Multipack Quantity can be used as pivot attributes (with size and similar fields) so variants differ by pack size or count.

Unit Count UOM defaults

For Walmart, Count is a common default UOM for Net Content when the product is count-based. Weight and volume products should use Ounce, Fluid Ounces, Pound, Gram, etc., as allowed for the product type.

Common mistakes

Mistake	Fix
Setting Multipack Quantity to 2 for a single bag with 2 unwrapped bars	Use 1; put 2 in Count Per Pack and Total Count
Putting 13.4 in Unit Count for a weight product without Ounce UOM	Use 13.4 + Ounce; don’t use Count for weight
Using catalog Count for Walmart Total Count	Use Multipack Quantity / Count Per Pack
Net Content = Count Per Pack × Multipack when label shows total	Use the label value (e.g. 100 Count on outer pack)
Net Content = 50 when outer label says 100	Match the label for the SKU you’re listing
Total Count = 2 but Unit Count = 13.4 Ounce for same SKU	Correct — weight and piece count are different dimensions

Troubleshooting

Listing error on Net Content or Total Count

Open the SKU in QuickEdit with Walmart errors highlighted.
Confirm Unit Count and Unit Count UOM match the product label.
Confirm Multipack Quantity, Count Per Pack, and implied total (qty × per pack) match how the item is actually packaged.

Item not visible on Walmart.com

Net Content is required for many product types. Ensure Unit Count is filled with valid Walmart units for that product type.

Product type–specific rules

Requirements vary by Walmart product type. Use Listing Prep to see required attributes for that PT, or download the Valid Values sheet for the product type.