The Analytics page helps you understand how your business is performing across channels, products, brands, warehouses, and more. Track trends, compare performance, and identify opportunities to grow sales and profitability.
You can view how your business is performing across Channel, Brand, Vendor, Smart Type, Product Group, SKU, Warehouse, and Fulfillment Integration. This data helps you make informed decisions to keep your sales pointing up and to the right.
Note: Analytics has been rebuilt for faster performance and more flexible reporting. For details on metric updates and reporting changes, see What's New in Analytics (and Why Some Numbers Look Different).
The Graph
The graph visualizes your selected metric over time and breaks it down by your chosen pivot.
Filters
Metric — the value to chart and total, such as Orders, Gross Sales, or Net Revenue. See the metric glossary in What's new in the Analytics page for definitions.
Pivot by — how you want to break down your data: Channel, Brand, Vendor, Smart Type, Product Group, SKU, Warehouse, or Fulfillment Integration.
Channels — select or de-select the channels or marketplaces to include in your view.
Status — choose which order statuses to include: Pending Payment, Pending, Accepted, Shipped, Partially Shipped, Cancelled, Return Requested, Returned, Refunded, and Partially Refunded. By default, every status except Cancelled is included.
Period — choose a preset range (Today, Yesterday, Last 7 days, Last 30 days, This month, Last month) or set a custom date range. The default is the last 7 days.
Cumulative / Average — toggle between a cumulative view (totals for the period) and an average view (averages over time; Units Sold becomes Units per Order).
Stacked / Line — By default the graph will create a stacked line graph, allowing for quick visibility to the total number for the included pivots. But you can also choose to see a Line graph, which is helpful for viewing how your pivots perform relative to one another and quickly viewing totals for just one pivot.
The Table
The table breaks your data down by the selected pivot, with a pinned Total row at the top.
In the table you can:
Sort any column by clicking its header.
Search within the current pivot to find a specific row.
Download the current view — filters and all — to a CSV using the Download button.
Switch between Cumulative and Average views.
What each metric means
Orders | Number of orders in the selected period. |
Units Sold | Total units sold. In the Average view this shows Units per Order. |
Gross Sales | Gross list price × quantity, before tax, shipping, and discounts. |
Buyer Paid | The total amount buyers actually paid. |
Net Revenue | Net Revenue = [Buyer Paid] - [Channel Fees] - [Tax] Estimated until the order settles. |
Channel Fees | Fees charged by the channel or marketplace on the order. |
COGS | Cost of goods sold (your product cost). Calculated using the [Cost] field from your catalog data for the SKUs involved in the order. |
Shipping Charged | Shipping charged to the buyer. |
Shipping Cost | What you paid to ship the order. |
Tax | Tax collected on the order. |
Discount | Discounts applied to the order. |
Profit | Estimated profit. Estimated until the order settles. |
Margin % | Profit as a percentage of sales. |
Frequently Asked Questions
Why do some numbers look different from the old page?
The rebuilt page runs on a refreshed sales data source and some metrics were renamed. Small differences are usually rounding or timing, not lost sales. Some figures, such as Net Revenue and Profit, are estimates until the channel settles the order. See What's new in the Analytics page (and why some numbers look different) for details.
How often is sales data updated?
Sales data updates as new orders come in. Channel-provided figures such as fees and revenue can update later as channels send updated settlement data.
What metrics can I update manually?
Product cost (which powers COGS) should be kept up to date in Zentail. Most other metrics are pulled from the channel. Shipping Cost is pulled in from supported fulfillment providers.
How are Aliases and Kits factored in?
Zentail does not double-count costs associated with a Kit or Alias and their component SKUs. Sales of an Alias SKU are totaled to the main reference product. Kit sales are attributed to the multipack (an order for a 2-pack counts as one 2-pack, not two singles).
How is Gross Sales calculated?
Gross Sales is the gross list price multiplied by quantity, before tax, shipping, and discounts. Use the Status filter to control which order statuses are included.
Does Shipping Cost include inbound FBA shipment cost?
No. Analytics does not include inbound FBA shipment costs.
How are Channel Fees calculated?
Channel Fees (formerly Commission) reflect the fees the channel reports charging on an order, as provided in the channel's settlement data. They may update as the channel sends revised figures.