Percentage of active SKUs with inventory in a non-FBA warehouse

Having products or SKUs in a warehouse that are not Fulfilled By Amazon will help ascertain that orders can be fulfilled on Walmart, which is not eligible for Fulfillment By Amazon. Additionally, for gaining traction and sales on Jet.com, having a non-FBA warehouse is key, since Jet determines the winning seller based on warehouse proximity to the customer. 

For example, if your catalog is selling well on Amazon, working to replicate this catalog on Walmart or Jet by having inventory in a non-FBA warehouse provides an excellent way to achieve a diversified presence for your products across the web. 

While not as strict as Walmart, eBay is another marketplace where it is advantageous to fulfill orders with a non-FBA warehouse. 


Fulfilling less than 50% of orders to non-Amazon channels using FBA. 

If an order comes in via Ebay, Walmart, or Jet, it’s good to have this order fulfilled via a non-FBA warehouse. This puts fulfillment in your court, securing diversification of fulfillment, while at the same time leveraging the benefits of Fulfillment by Amazon for orders made on Amazon itself. 

When orders are fulfilled without FBA, you can leverage your own brand or brand-neutral packaging when shipping orders to clients. This allows you to own your brand and manage your customer relationships more closely.

Fulfilling less than 10% of orders to non-Amazon channels using FBA

For non-Amazon marketplaces, fulfilling with your own warehouse or with a 3PL is the safest way to avoid penalties. 

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