Go Live on Facebook Marketplace

Marketplace is a convenient destination on Facebook to discover, buy and sell items. People can find what they're looking for by filtering their results by location, category and price. Whether it's discovering an everyday household item or their next car, buyers can conveniently shop on-the-go using Marketplace.

Ecommerce businesses can leverage Selling on Marketplace to drive discovery and sales of your products. Businesses can also leverage Marketplace’s Daily Deals program, which connects limited-time product promotions to shoppers on Facebook.

Zentail is a listing partner for Facebook's Selling on Marketplace Daily Deals offerings. Ecommerce businesses using Zentail can now tap directly into the Marketplace community to promote and sell their products.

Before you get started, let's check a few pre-requisites:

  1. Set up a Facebook Page that Zentail can connect to!
    - You should be one of the Admins for that Facebook page.
  2. Make sure you're using a shopping template on your page. 

Great! To launch with Zentail, please follow these steps:

  1. Connect Zentail to Facebook Marketplace
  2. Populate required settings
  3. Create product catalog
  4. Accept Facebook's terms
  5. Set up Facebook payment information
  6. Enable feeds and set products to list
  7. Wait for Facebook approval

Connect Zentail to Facebook Marketplace

  1. On your Zentail integrations page, navigate to the Facebook integration.
  2. Click the button to Continue with Facebook.
  3. You will be brought to Facebook. Click the button to Continue.
  4. When prompted with the pop up reading "Zentail will like to manage your Pages and show a list of Pages you manage", click OK.

Populate required settings

At this stage, you will fill in the appropriate settings for each field:

  • Facebook Page - This is the page Zentail will manage. Select the appropriate Page from the dropdown. If you have multiple pages you need to manage through Zentail, please reach out to [email protected]
  • Return Time Period (days) - This is the number of days after a product has been delivered that you are willing to accept a return. To comply with Facebook terms and conditions this has to be at least 30 days.
  • Shipping Options - Create your shipping options!
     - Choose the Service Level: Standard, Expedited, or Rush
     - Set the Price (we recommend 0 for Standard shipping)
     - Ship Time: the expected shipping time, including handling and transit time. To comply with Facebook terms and conditions the max number of days for shipping cannot exceed 7 days. We recommend using 4-7 days for this.
     - Waive Shipping Cost (optional): This field gives you the option to waive shipping (or offer free shipping) if the purchase is above a certain price.
     - Additional Item Cost (optional): Use this field to add an additional cost per item within an order.
    *Note about shipping: All sellers using Facebook shops must follow 3 shipping requirements:
    1) You must ship the package within 3 days.
    2) Your customer must receive the package no more than 10 days after they place an order.
    3) You must use shipping services that offer tracking and delivery confirmation.
  • See facebook.com/business for more information on Shipping requirements.
  • Tax Nexus - Enter your state and Tax Registration. This will appear in your Company Settings page and can be edited there.
  • Store Front - Enter your webstore. This will allow Facebook to link to your webstore as an optional experience for customers. 

Create product catalog

At this stage, you should confirm the info on Zentail. Once confirmed, click Create Product Catalog.

Zentail will create a new Facebook Shop based on the information provided. If you have an existing Shop, you must delete this Shop before moving forward.  Note: Zentail will not push any products to this new shop until products are set to list.

Notes about your previous Facebook Shop

  • Once your existing catalog is deleted, products will be removed from your catalog.
  • Products will still exist in your Business Manager.
  • If you have an existing Shop created by an external integration such as Shopify or BigCommerce, remove and disconnect that integration from there first.
  • Delete your catalog by following these steps:
    - Log in to the Business Manager at business.facebook.com, click the grid on the top left corner, click "Catalog Manager" and then select the existing catalog. Click Settings on the left-hand side and then scroll to the bottom where it says "Delete Catalog". Click Delete Catalog. See the quick video below for a walkthrough:
  • Return to the Zentail integration steps, click "Create Product Catalog" and Zentail will create a new Shop for you that you can populate by setting SKUs to List!

Accept Facebook's terms

  1. Select the View and Accept Terms button.
  2. Review Facebook's terms
  3. Once reviewed click OK.

Set up Facebook payment information

Fill in your Tax Details

  • Business Type
  • Business Name
  • Employer identification number (EIN)
  • Your legal first name
  • Middle name (optional)
  • Your legal last name

note: Facebook will store this information and share it with the payment processors.

Link Your Bank
Your sales will be sent to your preferred bank account on a rolling basis.

  • Bank routing number
  • Bank account number
  • Name on account

note: Facebook will store this information and share it with the payment processors.

Enable feeds and set products to list

Now that you have completed all 5 steps, the final thing to do is to enable the feeds on the integration settings page and then set some products to list.

Product Data Feed: Prior to enabling this feed make sure that the product data such as titles, descriptions, bullet points and other relevant attributes are complete and accurate in Zentail.

Inventory and Pricing Feed: Prior to enabling this feed make sure that your pricing data in Zentail is correct and the inventory levels are also correct. This inventory and pricing will be made available for products that are pushed to your shop.

Orders Sync: Prior to enabling orders, make sure you have an orders workflow established for any Facebook orders that come into Zentail. For example, if you use ShipStation for order fulfillment, make sure you enable a Facebook store in your ShipStation account to route these orders out to.

Note: If you are still in the implementation process please consult with your Implementation Specialist prior to enabling feeds for any channel. Otherwise you can also reach out to the Zentail support team with questions.

Now that your feeds are enabled, you'll want to list products to Facebook. To qualify for review and be approved for Facebook Marketplace, you need to have at least one product available for purchase on the shop tab of your page with inventory. You are free to list as many or as little products as you like. Remember, the Facebook Shop does not require approval, the Facebook Marketplace does.

If you want to list all products that are listable and have no outstanding critical issues for Facebook you can use the orange "List all listable products" button in the Facebook integration settings.

Wait for Facebook approval

At this point you're integrated with Facebook Marketplace - congrats! You have a Facebook Shop created and connected to Zentail, and you can begin creating new listings. Facebook will review your information and approve your business based on the listing criteria for Selling on Marketplace and Daily Deals.

Which businesses are eligible for Marketplace?

In order to ensure a positive experience for both people and businesses, Marketplace will be using an application process to add new eCommerce businesses to the platform during roll out.

The following criteria will be used to prioritize eCommerce business selection.

  • Direct brands and authorized retailers in US only
  • Orders shipped within 3 days, received within 7 days. Returns accepted within 30 days of receipt.
  • Have inventory in one of the following categories: Beauty (Women's), Apparel (Men & Women), Bags & luggage, Accessories, Baby & kids, Home furnishings
  • High-quality product listings - should include complete product name and short description, single product thumbnail image on solid background with no graphic overlays, text, icons or badges, and recommended to have additional editorial or alternative view images of products.

Make sure to review articles on setting up Daily Deals, setting SKUs to list, and the best practices for selling on Facebook.

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