Amazon Product Group Titles

Product titles are an important part of ensuring your products are searchable, and let buyers know they've found what they're looking for. However, a sloppy title can deter a customer from clicking on your product because they won't trust the seller.

The title should be neatly formatted, with the first letter of every word capitalized unless it's a conjunction or short preposition. For best practices, please refer to this Amazon Seller Central article: Product title requirements and guidelines.

For product groups, Amazon supports managing an individual title for each variation as well as an independent title or the Parent SKU. To improve searchability and reassure buyers, it's best to include variation attributes in the title for the children in the product group.  Zentail does this by default based on the pivot attribute information entered for the product group.

If you wish to use specific titles that different from the default formatting, you should use the Title override fields. Look for something that looks like:

Note: The [Channel Label] is specific to your integration.

The information above is largely shared by, or based on, Amazon's article on FBA Product Title Requirements.