A catalog containing diverse and attractive products is important for having success with selling online. Photos that showcase a product in a clear and detailed format help shoppers make effective buying decisions quickly, resulting in more online sales.
Selling across multiple channels means that photos must be optimized for different marketplaces - Walmart, Amazon, eBay, Shopify and BigCommerce all have specific formatting rules for product photos.
Here are marketplace-driven guidelines for creating and uploading acceptable photos for your products.
- Photos must be 1000 pixels in either width, or height. For example, this means that an acceptable photo can be 1000 x 1300px, 1000 x 900 px, or 600 x 1000px. However, if a photo is 600 x 200px, this photo will likely be rejected for marketplace use.
- Make sure that your photos have a white or solid background. This means that the background of the product should not be transparent, which is commonly found in PNG images.
- Photos must be 25 MB or lower in file size. Any photos larger than 25 MB will result in product errors and delisted products.
- For selling on Walmart, as per image guideline updates for April 16, 2018, all images must be 3:4 ratio, or 'portrait mode' rather than landscape mode. Product images on Walmart after April 16, 2018 cannot have square dimensions.