2025 Zentail Year in Review

As 2025 wraps up, we wanted to take a step back and share what we shipped this year. Every update below came from real seller pain points. Fewer listing errors, faster approvals, better visibility, and less manual work.

Here’s a look at what went live in 2025 and how it helps you sell more with less friction.

We launched a new Listing Status page to give sellers a clear, actionable view of their catalog across channels. It made it easy to see which SKUs were live, which were not, and the exact errors blocking publication. Errors were tied directly to specific attributes, making it easy to filter, prioritize, and understand what needed to change without digging through channel error logs.

Listing Status supports Amazon, Target, and Walmart and quickly became one of the most effective tools for improving listing publish rates.

Listing Prep changed how sellers prepared products for launch. Instead of relying on spreadsheets or trial and error, sellers could see required data by channel and product type directly in Zentail, with a QuickEdit view that made filling in missing attributes faster and easier.

For teams working offline, downloadable, valid value sheets reduced back and forth and helped get SKUs market-ready with fewer errors.

Amazon’s upgraded SP-API became fully supported in Zentail, and we rebuilt the Amazon listing experience on top of it. This investment delivered faster syncing, access to Amazon’s latest taxonomy and schemas, and much clearer visibility into Amazon listing errors by attribute, helping sellers publish cleaner, higher-quality listings with fewer retries.

Walmart changed the rules in 2025 and we updated Zentail to match. With Omnispec 5.0 fully supported, Walmart listings became easier to manage and far less manual.

Sellers gained support for Walmart’s latest category and schema updates, clearer visibility into Walmart-specific errors through Listing Status and Listing Prep, with attribute-level guidance that made fixes straightforward. If Walmart asked you to update your listings this year, Zentail was built to handle it.

We made major behind-the-scenes improvements to how inventory synced with Target Plus and Shopify. These updates focused on speed, reliability, and accuracy as catalogs scaled and more channels were added, resulting in faster inventory updates, fewer missed or stale changes, and better handling of cross-channel inventory activity.

For sellers running Shopify and Target Plus alongside other marketplaces, this meant less manual cleanup and fewer inventory surprises.

Veeqo integration: We added an integration with Veeqo to support sellers managing fulfillment and operations across channels. This helps teams keep orders, inventory, and workflows aligned as volume grows.

SHEIN Marketplace: We introduced an integration with the SHEIN Marketplace, opening the door to a global audience of over 150 million Millennial and Gen Z shoppers. As SHEIN continues expanding beyond fashion and lifestyle into new categories, Zentail sellers gained an early opportunity to explore the channel and learn what success looks like on the platform.
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​Interested in selling on SHEIN? Apply here to join the integration and get early guidance from our team.

Everything we shipped in 2025 ladders up to one goal: helping you launch faster, fix issues sooner, and drive more sales as you scale without burning out your team.

Thank you for building with us this year. We’re excited for what’s coming next.

Have a feature you’d love to see in Zentail in 2026? You can submit a request here, or head into Zentail, open the chat in the bottom-right corner, and click “Submit Feature Request.” We’re always listening and appreciate your input!