You can set up your promotional pricing for each marketplace from Zentail. This will display your product as "on sale", with a "Sale Price", with a line striking through your "Item Price". This feature allows you to:
Display discounts and savings to the shopper which drives more sales.
Set up a sale for a specific period of time.
Set up a sale to run indefinitely.
Help you discount and sell slow-moving inventory.
When you have a sale running, this will be sent to Amazon, Walmart, eBay, Facebook, Google, BigCommerce, or Magento, assuming Zentail is enabled to send pricing data to these marketplaces and your SKUs are set to List. If you want to set up a scheduled sale for a specific channel, please review our article on Setting Channel Specific Promotions.
Set up a promotion
To set up a promotion, select a SKU on Zentail, click Pricing & Inventory, and scroll to the Scheduled Sale subsection. From here, you can schedule your sale.
Required Fields
Start Date - This is the date that your promotion will begin. Zentail will start using your scheduled sale information on this date. (Note: Dates must be formatted yyyy-mm-dd )
Sale Price - This is the discounted price for your product. Shoppers will be able to purchase your product at this price.
Item Price During Sale - This is the price that your sale price will be compared to. It must be greater than your Sale Price.
*Make sure your Sale Price is less than your Item Price During Sale
Setting up a Sale using the Import / Export feature
You can also set up a sale by uploading a .CSV file through the Import/Export feature. Your .CSV file should use these four fields:
Scheduled Sale Sale Price
Scheduled Sale Item Price
Scheduled Sale Start Date
Scheduled Sale End Date
As mentioned above in this article, Scheduled Sale Sale Price, Scheduled Sale Item Price, and Scheduled Sale Start Date are required to run any sale. If you leave the "Scheduled Sale End Date" blank when setting up a sale via import, then Zentail will check the "On Sale Indefinitely" option.
Remove a scheduled sale
A scheduled sale can be set in two places:
On the product. It applies to every storefront.
On one storefront. It applies to that storefront only. Until it ends, it takes priority over the product's sale.
To remove a sale, clear it where it was set. Clearing the product's sale does not remove a sale set on a storefront. When you clear a storefront's sale, or it ends, the product's sale (if there is one) applies to that storefront again.
Clear a sale with an import
Export your SKUs with the product's Scheduled Sale columns and each storefront's Scheduled Sale columns. The product's columns are Scheduled Sale Sale Price, Scheduled Sale Item Price, Scheduled Sale Start Date and Scheduled Sale End Date. A storefront's columns start with its name and channel, for example My Store (Shopify) Scheduled Sale Sale Price.
Check which set of columns has values. That is where the sale is set.
Make an import file with the SKU column and the four sale columns you want to clear. Leave those sale cells blank.
When you import, turn on Overwrite data in Zentail with blank data in the import. Without it, blank cells are skipped and the sale stays.
Tip: keep this file to the SKU column and the sale columns. With the overwrite option on, every blank cell clears that field, so a column left blank by accident gets cleared too.
Clear a sale in Quick Edit
Open Quick Edit with the product's or the storefront's Scheduled Sale columns, empty the four cells, and save.
Frequently Asked Questions
I imported blank Scheduled Sale columns, but the sale is still live. Why?
The sale is most likely set on that storefront, not on the product. Blanking the product's columns doesn't touch it. Clear that storefront's own Scheduled Sale columns instead, as shown in Remove a scheduled sale above. Also check that Overwrite data in Zentail with blank data in the import was turned on.
If I have a Price Override in place for a channel, will that override my sale price?
Your scheduled sale will get sent to a marketplace instead of your channel override.
How does this affect my FBA Price Override?
If you are using an FBA price override for any SKU, we will continue to send that to Amazon for your FBA SKU. It will be unaffected by your scheduled sale. Your merchant-fulfilled SKU on Amazon will sell at the scheduled sale amount.
When does the End Date take affect? On or after that date?
The sale will expire at 00:01 (12:01 AM) on the End Date. Meaning, if I have a sale scheduled to run from 1/1/2018 - 2/1/2018 then the sale would expire as soon as the date turns to 2/1/2018 (i.e. it will only run through January).
What channels or marketplaces will use this scheduled sale price?
While you have a sale running, we will send this sale price to Amazon, Walmart, eBay, Facebook, Google, BigCommerce, and Magento. You must have pricing enabled for that channel and have your SKU set to list in order for Zentail to send any pricing info to a specific channel.
Why is my promotion not displayed on Amazon?
If you are selling on a competitive ASIN with other sellers, it's likely that you do not have control over this ASIN. As a result, Amazon may limit your ability to display the product as "on sale". You will still be able to make your product available for purchase at your specified sale price regardless of whether you have control over the ASIN or not.
Can I schedule multiple Promotions for a specific SKU?
Currently you can only have 1 promotion scheduled for a given SKU. We're working on support for scheduling multiple promotions for a given SKU.
Why won't my Sale display on Amazon?
It's possible that the sale price you've recently implemented on Zentail is simply displaying the sale price on Amazon but not displaying a "List Price". This is likely due to changes Amazon made recently in regards to how they display pricing. You can read more about these changes in New York Times' article: Amazon Is Quietly Eliminating List Prices.
What happens when the Amazon Repricer is turned on at the same time as a scheduled sale?
A scheduled sale will take priority over what is in the item price field as long as the scheduled sale is still active.
What Date format do I need to use in an import?
The correct format is: yyyy-mm-dd
Important Considerations
A scheduled sale must set up at least 25 hours before the start date or it will go unpublished on Walmart. In other words, if you would like to start promotional pricing today it is too late in Walmart's eyes, and you can't just set the start date to yesterday. At the earliest you could start your sale day after tomorrow if you set it by 11 PM today.
Please reach out to us with any additional questions!