How to verify and claim your URL in the Google Merchant Center

Google will not allow you to start advertising using Google Shopping until you verify and claim your webstore's URL.

Current Merchant Center Layout

1. Log into your Google Merchant Center account.

2. Click Settings - the wrench icon towards the top right.

3. Select Business Information

4. Select the Website tab at the top.

5. Follow the instructions (HTML or Alternate method).

6. Click Verify & Claim.

7. You will also want to complete the About your business section.

Here are some help articles depending on which platform your webstore is on:

• Verifying your Webstore with Shopify

• Verifying your Webstore with BigCommerce

• Removing the robots.txt error for BigCommerce

Old Merchant Center Layout

1. Log into your Google Merchant Center account.

2. Click Business Information.

3. Click Website

4. Follow the instructions (HTML or Alternate method).

5. Click Verify & Claim.

6. You will also want to complete the About your business section.

Related reading

• Setting up your Google Merchant Center to sell with Google Free Listings, Google Ads, and Buy on Google

• How to enroll in Shopping Actions and sell on Google Express