Google will not allow you to start advertising using Google Shopping until you verify and claim your webstore's URL.
Current Merchant Center Layout
- Log into your Google Merchant Center account.
- Click Settings - the wrench icon towards the top right.
- Select Business Information
- Select the Website tab at the top.
- Follow the instructions (HTML or Alternate method).
- Click Verify & Claim.
- You will also want to complete the About your business section.
Here are some help articles depending on which platform your webstore is on:
- Verifying your Webstore with Shopify
- Verifying your Webstore with BigCommerce
- Removing the robots.txt error for BigCommerce
Old Merchant Center Layout
- Log into your Google Merchant Center account.
- Click Business Information.
- Click Website
- Follow the instructions (HTML or Alternate method).
- Click Verify & Claim.
- You will also want to complete the About your business section.