A catalog containing diverse and attractive products is important for having success with selling online. Photos that showcase a product in a clear and detailed format help shoppers make effective buying decisions quickly, resulting in more online sales. 

Selling across multiple channels means that photos must be optimized for different marketplaces - Walmart, Amazon, eBay, Jet, Shopify, and Bigcommerce all have specific formatting rules for product photos. 

Here are marketplace-driven guidelines for creating and uploading acceptable photos for your products.

  •  Photos must be 1000 pixels in either width, or height. For example, this means that an acceptable photo can be 1000 x 1300px, 1000 x 900 px, or 600 x 1000px. However, if a photo is 600 x 200px, this photo will likely be rejected for marketplace use. 
  •  Make sure that your photos have a white or solid background. This means that the background of the product should not be transparent, which is commonly found in PNG images. 
  • Photos must be 25 MB or lower in file size. Any photos larger than 25 MB will result in product errors and delisted products. 
  • For selling on Walmart, as per image guideline updates for April 16, 2018, all images must be 3:4 ratio, or 'portrait mode' rather than landscape mode. Product images on Walmart after April 16, 2018 cannot have square dimensions.  

Related Readings

Amazon Product Image Requirements
Walmart.com Product Image Guidelines
eBay Picture Policy

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