Once TikTok Shop is connected, Zentail creates and updates your TikTok listings, keeps your TikTok prices and stock in step with Zentail, and imports your TikTok orders so you can ship them alongside everything else. Tracking, cancellations and return decisions go back to TikTok from Zentail.
You need a US TikTok Shop; shops in other countries can't connect. You also need a Zentail login and your TikTok Seller Center login.
Step 1: If you use TikTok for Shopify, switch off its syncing
Skip this step if you don't use the TikTok app in Shopify. If you do, do this before you install Zentail's TikTok Shop app.
In the TikTok app in Shopify, turn off order sync. If it stays on, the same TikTok order reaches Zentail twice: once from TikTok and once through Shopify.
Turn off inventory sync too. If it stays on, Shopify and Zentail both write your TikTok stock and overwrite each other.
Your products already on TikTok stay as they are. Zentail links each one to your Zentail product by seller SKU, so nothing is re-created.
Step 2: Install TikTok Shop in Zentail
While logged in to Zentail, open this TikTok Shop install link and approve the access TikTok Shop asks for.
Sign in to TikTok Seller Center and authorize Zentail.
If you authorized more than one US shop, choose the one to connect and click Connect.
Zentail then takes you back to Account → Integrations, where your shop appears as TikTok Shop. Finish within 30 minutes of opening the link.
Step 3: Turn on the feeds
A new TikTok Shop connection starts with everything switched off, so nothing changes on TikTok until you're ready.
On Account → Integrations, open the TikTok Shop card and switch on Product Data, Pricing and Inventory. Product Data creates and updates your TikTok listings, Pricing sends your prices, and Inventory sends your stock.
Order import is switched on by the Zentail team. Ask your Zentail contact to turn it on once Step 1 is done.
Step 4: Put products on TikTok Shop
Set the product's TikTok Shop Product Type. This is TikTok's category for the product. You can also set it on a SMART Type, so every product of that type picks it up.
Fill in any TikTok attributes Zentail flags as required for that category.
Enable the product on the TikTok Shop storefront.
If TikTok already has a product with the same seller SKU, Zentail links to it. Otherwise Zentail creates a new TikTok listing with your title, description, images, attributes, price and stock. TikTok reviews new listings before they go live.
What syncs after that
Stock: Zentail sends your total stock to your TikTok shop's default warehouse whenever it changes. A product at 0 stops selling on TikTok.
Prices: Zentail sends your price, and your list price when it is higher.
Product edits: changes to title, description, images, attributes and package size or weight are sent to TikTok. Only the changed fields are sent. TikTok re-reviews a product after an edit, so allow time before the change shows.
How orders come in
Zentail imports orders placed after you installed. Orders placed before you installed are not imported. Finish those in TikTok Seller Center.
Unpaid orders are not imported until the buyer pays.
Orders TikTok is holding arrive as Pending Payment. TikTok hides the buyer's name and address while it holds an order, so the customer shows as "TikTok Shop customer". When TikTok releases the order, it changes to Pending with the full name and address.
Orders fulfilled by TikTok arrive already handled by TikTok, the same way Amazon FBA orders do. You don't ship these.
Shipping orders
There are two kinds of orders you ship yourself. Check which one you have.
You buy the label (seller shipping)
Ship the order in Zentail with your carrier and tracking number.
Zentail sends the tracking to TikTok. If TikTok doesn't recognise the carrier, Zentail shows an alert on the order.
TikTok Shipping orders
TikTok provides the label for these orders, and Zentail can't print it. The order's Customer Comments in Zentail say when an order is one of these.
Arrange the shipment and print the label in TikTok Seller Center.
In Zentail, ship the order using the tracking number from TikTok's label.
Don't buy a separate label. TikTok refuses any other tracking number on these orders, and Zentail shows an alert on the order if that happens.
Cancellations
If you cancel an order or a line in Zentail, Zentail cancels it on TikTok.
If a buyer asks to cancel, Zentail shows an alert on the order with TikTok's deadline. To accept, cancel those lines in Zentail and Zentail approves the request on TikTok. To refuse, do it in TikTok Seller Center before the deadline.
Returns and refunds
When a buyer asks TikTok for a return or refund, it appears on the Zentail order as a return.
To accept it, use Complete Returns on the order. To reject it, click Cancel RMA on the return. Zentail sends your decision to TikTok.
Some rejections can only be made in TikTok Seller Center. When that's the case, or when TikTok refuses your decision, Zentail shows an alert on the order telling you to respond in Seller Center.
If something goes wrong
"We couldn't find a US local shop on this TikTok account": the TikTok account you signed in with has no US shop. Sign in with the account that owns your US shop.
"This link has expired" or "Start the install again from Zentail": the install took longer than 30 minutes, or you declined on TikTok. Open the install link again and finish in one go.
A product didn't list or update: open the product and choose View Feed Messages to see TikTok's response. The Listing Errors page shows errors across all your products.
An order shows a TikTok alert: the alert says what TikTok needs. Most point you to TikTok Seller Center.
View Feed Messages shows each feed TikTok has answered for the product, and whether TikTok accepted it.
